KRAFT DELI SPREADS

A new Kraft product launched for the What’s New retail tvc brand.

Filmed on location in Mosman, Sydney on Digital Betacam 970 progressive scan, the shoot involved kitchen-based product scenes, and a remarkable supermarket recreation filmed in the downstairs rumpus room.

As expected, tremendous attention to detail accompanied the food shoot, keeping the lighting team busy. The supermarket scene came together quickly and painlessly with the focus of an excellent crew.

DP’d by Matthew GORMLY, the Kraft Deli Spreads spot is currently on-air.