PROMAX GOLD

Channel V's “V for Me” promo has won Gold at Promax in the category of Best Interactive Promotion. Directed by Sean Vandenberg, the spot features VJ Maya Jupiter.

The concept has a miniature four-armed robotic Maya in a control centre within a drive-thru’s intercom box. From her terminal, Maya prompts viewers to place their musical orders for the late-night slot via the remote control’s interactive ‘red button’. In the process she works herself into robotic overload.

Matt Gormly shot the promo on a set constructed at Foxtel’s Channel V offices, providing lighting and Digital Betacam kit. Congratulations to Sean & the promos team.

This is the second Promax Gold for a project shot by Matt, with a Fox Sports promo winning Best Sports Promotion in 2003.

• View the clips in SHOWREEL