IKEA HIGHER LOWER

The first job out for 2006, and an early start.

Project : 5 x 30sec tvc campaign for Ikea’s ad-spend during the Seven Network’s coverage of the Australian Open tennis.

The quirky Ikea Higher Lower campaign plays on the playful Swedish stereo-type of two Ikea designers Lars & Annika who are playing tennis in the warehouse. Presented by “Ikea Budget Productions” the spot incorporates a no-frills, slightly awkward, comical look, and features an SMS interactive element. The spots ran exclusively during Seven’s tennis coverage as part of a substantial all-media campaign.

Filming took place in the Ikea flagship store in Sydney prior to opening hours, with Travelling Matt providing DP, crew, digibeta kit and comprehensive fresnel lighting.